Ongoing Case study

Conversational AI for a Spanish Insurance
Firm

Client Profile

A traditional Spanish insurance provider with 85 years of history, 950 employees, and €280 million in annual premiums across home, auto, life, and commercial lines. The company operates primarily through a network of 300+ local agents and brokers throughout Spain, serving approximately 185,000 policyholders. While maintaining strong customer loyalty through personal relationships, the company faced increasing pressure from digital-first competitors offering 24/7 service capabilities.

Challenges

The client was experiencing growing customer service challenges as policyholder expectations shifted toward digital, on-demand experiences while their traditional call center model struggled to adapt. Their existing service approach was creating both customer satisfaction issues and operational inefficiencies.

Challenges

  • Limited Service Availability: Service was restricted to business hours (9 am-6 pm weekdays), forcing customers to wait for answers to basic questions and creating significant Monday morning call volumes.

  • Agent Productivity Challenges: Service representatives spent 65% of their time on routine inquiries (policy details, billing questions, claim status) rather than value-added assistance.

  • Multi-Channel Fragmentation: Customer communications arrived through disconnected channels (phone, email, website forms) with inconsistent response times and no unified conversation history.

Aspagnul Solution

We developed a comprehensive conversational AI system designed for insurance operations and trained on the client’s specific products, policies, and procedures. The solution integrated across digital channels while maintaining seamless handoff to human agents for complex scenarios.

Aspagnul Solution

  • Insurance-Specific Language Understanding: Custom natural language processing models were trained on insurance terminology, policy documentation, and thousands of historical customer interactions to ensure accurate comprehension of insurance-specific inquiries.

  • Omnichannel Implementation: Conversational capabilities deployed consistently across website chat, WhatsApp, mobile app, and SMS channels, providing a unified customer experience regardless of contact method.

  • Agent Augmentation Focus: The system was designed to handle routine inquiries while enhancing agent capabilities through real-time assistance during complex conversations rather than replacing human service.

Implementation Timeline

Weeks 1-7
PoC/PoV

Phase 1 covered low-risk merchants with comprehensive evaluation of current processes, solution design, and controlled deployment across specific merchant categories.

Q2
Ongoing project

Optimization months 3-4 expanded coverage to all merchant types with continuous performance monitoring and fine-tuning based on initial performance metrics.

Integration Approach

The conversational AI system connected to the client’s technology ecosystem through multiple integration points. A secure API layer established bidirectional communication with the core policy management system to access customer information, coverage details, and billing status. Custom connectors linked with the claims management platform to provide real-time status updates and basic claims functionality.

The solution implemented webhook-based integration with the existing contact center platform for seamless conversation handoff when human intervention was required. All integrations implemented role-based access controls and end-to-end encryption to maintain data security throughout the conversation lifecycle.

Compliance Framework

The solution addressed multiple regulatory frameworks essential for insurance operations in Spain:

General Data Protection Regulation (GDPR)

Consent management, data minimization, and purpose limitation with comprehensive documentation of processing activities

Insurance Distribution Directive (IDD)

Appropriate disclosures and limitations when providing product information with clear escalation paths for advice scenarios

Directorate General of Insurance (DGS) Requirements

Spanish insurance regulator expectations regarding customer communications, complaint handling, and record-keeping

Spanish Insurance Contract Law

Compliance with legal requirements for policy information, notifications, and customer communications

ePrivacy
Regulations

Proper handling of electronic communications and appropriate consent for channel usage

Empower Your Financial Services with Aspagnul’s AI-Powered Solutions

Ongoing Results in First 90 Days

01

Customer Service Enhancement:

02

Operational
Efficiency:

03

Agent
Performance:

Typical automation rates for routine insurance queries range from 35-45%; we achieved 55%.

Business Impact

The conversational AI solution transformed the insurance company’s service model from a business-hours-only operation to an always-available digital experience without sacrificing the personal touch that differentiated their brand. This enhancement significantly improved their competitive position against digital-first insurers while maintaining their traditional strengths in personal relationships.

The improvement in basic service metrics enabled the company to reposition its human agents as valued advisors rather than transaction processors, strengthening customer relationships despite increased automation. Operationally, the solution allowed the company to accommodate growth in policy volume without corresponding increases in service staff, creating sustainable economics for their expansion plans.

The client has since expanded their engagement with us to implement AI enhancements to their underwriting and claims processes, citing both the measurable performance improvements and the smooth implementation experience.

What our customer says Aspagnul

Marcello Ruiz
Chief Financial Officer, Ventana Global
David Kim
VP of Finance Strategy, Solace Consumer Brands
Isabelle Moreau
CFO, Arclight Energy Holdings

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